Tuesday, March 22, 2011

Kraft First Taste

Kraft First Taste is another word-of-mouth advertising program sponsored obviously by Kraft Foods.  Kraft First Taste members are the first to know about new Kraft products and they are encouraged to share this information with others.  Kraft First Taste also encourages members to complete short surveys about products and give their impressions of the brand.

I've received free product coupons for Jello Temptations, Philadelphia Cooking-Creme, Athenos Greek Yogurt, Wheat-Thins Stix, and Velveeta Shells and Cheese.  Last summer, I was able to log in and request six different free product coupons for various Kraft items.  These word-of-mouth advertising programs are a very easy way to get lots of free stuff or extremely high-value coupons!

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